Testimonials page is said to be one of the most powerful pages on your website since they help convert readers into customers. According to various content marketing surveys, customer testimonials are more effective and result oriented than any other type of content marketing. It is important to have a great testimonials page on your website as it will not only tell people that your products and services are authentic but are also of great quality. It will help distinguishing you from your competitors.

However, to get authentic testimonials is a real tough job. Here, are some of the effective steps to encourage reviews from customers as well as generate customer testimonials.

Facebook Reviews

If you are setup as a local business and have a Facebook page than you can ask your customers for reviews and feedbacks regarding your products and services. You can held video, essay, photo and photo caption contests. Customers like to interact with you and organizing contests will give them an opportunity to interact with you. These Facebook contests will help generate tons of positive feedback for your product or brand.

YouTube Video Reviews

It is known that a video has a stronger impact than a text based review. You can use a video of your customer praising your products and services, and how effective they are. Encourage and ask your customers to add videos to their YouTube account and let you know the link so that you can add these videos to your YouTube account and create a playlist of customer reviews.  

Email Reviews

Send out a standard email to your customers after their purchase in order to generate steady flow of feedbacks and reviews. On the contrary, you should approach key clients personally to explain that you are updating and revising your marketing materials and would appreciate their comments and feedbacks.

Local Directories

Google Places, Yahoo Local, Yelp, Merchant Circle, and CitySearch are the topmost local directories allowing their network members to write reviews about products, brands and businesses. If you are able to receive great reviews on these sites, you can get Google search traffic to your local business. You can further share your customer reviews on these directories on your testimonials page as well.Thus you can make your potential customers aware about your business.

We cannot deny the fact that the world is rapidly changing and is shifting from analogue to digital. With the change and evolution of modern technologies, people are using more and more digital content regularly- on mobile phones, laptops, desktop computers at work, etc. Every business be it small, medium or large is doing everything possible to maintain their position in the market. In the current competitive scenario, businesses are either creating their online presence or strengthening their existing marketing attempts with digital marketing strategies with an endeavour to capture a growing and very productive marketplace.

Digital marketing is important for business because it has several advantages. It is not only a fast growing force in the current marketing strategies but also a process of drawing targeted audiences online. Even if your website receives thousands of traffic daily, they won’t amount to anything unless and until they convert to leads or sales from being mere visitors. Digital marketing tools and techniques provide the best chances for competition, survival and growth of business to the business owners.

The following digital marketing advantages will show you why the use of digital marketing is the best marketing tool at present. It is not only a wise decision but also an effective marketing tool that can help you grow your business globally.

1. Cost-effective: Digital marketing is more commercial than traditional marketing. Small business with little resources and investment can make wonders and grow immensely availing better and lucrative marketing tool with effective results through digital marketing.

2. Conversion: It helps online businesses to convert their incoming traffic into leads, subscribers or sales and thus helps them to increase their profit. It is so because online business marketing their products and services measure their growth and success by the percentage rate of their visitors and their conversion.

3. Higher Revenues: Digital marketing techniques leads to the higher conversion rates that will further deliver several profitable benefits in terms of higher and better revenues.

4. Facilitates interaction with targeted audiences: Digital marketing provides a platform where you can interact with your target audience and thus you can get an insight of what your target audiences want; and you can develop your products and services accordingly.

5. Caters to the mobile consumer: People at present have become more dependable to mobile gadgets. Because they have evolved from being mere alternatives for laptops and computers, into something that largely influence their purchasing decisions.