What is SEO and Why SEO?

What is SEO and Why SEO?

What is Search Engine Optimization (SEO)?

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
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Google and Facebook still dominate tracking on the web

Google and Facebook still dominate tracking on the web

For nearly a year, Princeton researchers Steven Englehardt and Arvind Naranyan have been hard at work on a new project called the Princeton Web Census. Their goal is to log all the cookies, scripts, and trackers in the various corners of the internet, providing a running tab of all the tricks companies use to follow you from site to site.

Today, the team released its first report — and it shows Google and Facebook in a more dominant position than ever.

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